I've always been interested in the power of advertisements, commercials etc. on affecting the popular culture. This applies to Sweden as well, but the difference to anywhere else is that now we have middle-aged people (in Sweden, old people do not feel that they would be losing their dignity if they parrot catchphrases popular with the teens) repeating "det blev priceless för dig" after this ÖoB (a cheap store) commercial.
I think the ad is giving a nice, over the top 'cheapo' feel, making humour out of the image of the business. Cheap, crappy taste etc.
Or how about "SMS'a eller ringa"?
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